Swim · Apparel · Golden Hours

Dressed for the weekend
all week long.

Sun-soaked staples made for salt water, warm sand, and slow Sundays. A WKND swim & clothing brand.

Shop New Styles → Explore Swim
Dive in

Swim

Shop the collection →
All week long

Apparel

Shop the collection →
Shop

That New

View all →
  • The WKND Label Towel All
    The WKND Label Towel $26.00
    Add to cart
  • The Peach Embroidered Crop All
    The Peach Embroidered Crop $28.00
    Select options This product has multiple variants. The options may be chosen on the product page
  • The WKND Club Crop All
    The WKND Club Crop $35.00
    Select options This product has multiple variants. The options may be chosen on the product page
  • The WKND Club Crop All
    The WKND Club Crop $35.00
    Select options This product has multiple variants. The options may be chosen on the product page
    • The Label

    A swim & apparel brand born from long weekends, golden light, and the feeling of having nowhere to be.

    We design for the in-between days — chasing waves, lounging poolside, and stretching the weekend as far as it will go. Made to be lived in, sandy and salt-soaked.

    Read our story →
    The Feed

    A WKND, in frames

    @thewkndlabel →
    Join the Club

    We'd love to have you for the weekend.

    New drops, golden-hour edits, and first dibs on swim. No spam — just the good stuff, delivered to your weekend.

    By signing up you agree to receive email marketing. Unsubscribe anytime.