Made for the weekend, worn all week long.
The WKND Label began with a simple wish — to hold onto the weekend a little longer. Salt on the skin, sand in the car, the light going gold. We make swim and apparel for the in-between days, designed to be lived in and impossible to take off.
A brand born from long weekends and golden light.
What started as a few pieces for our own summers grew into a small label with a big soft spot for slow mornings. We design in small batches, test everything in real salt water, and only make what we'd actually reach for on a Saturday.
No trends chased, no corners cut — just weekend-ready staples built to fade beautifully and last for summers.
Made for salt water
Chlorine- and sun-resistant fabrics that hold their colour and shape, wear after wear.
Made to last
Small-batch production and considered materials, so every piece earns its place in your bag.
Made kindly
Responsibly sourced, ethically produced, and packaged with as little as possible.
A small team chasing a long weekend.
We're a handful of designers, surfers, and sunset-chasers working out of a studio a few streets from the water. Every drop starts with a swatch pinned to the wall and ends in the sea.
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